In this day and age people are hitting the web rather than that big yellow book to find businesses. A website is your first and may be your only chance to make an impression on a potential customer. Personally, I don’t even own a copy of the Yellow Pages. Unless it is a rare circumstance, I will not shop at a store that has no web presence or reviews for me to look up. I look at Yelp for restaurants, reviews on Google and I look to see if a company has invested in a website.
A website in today’s world may just be the digital equivalent of an ad in the Yellow Pages. A good website will allow you to reach your audience in ways impossible until very recently. It can be a passive “ad” to introduce yourself to your customers or a very active way for you to speak directly to them, interact with them and in certain situation give them an additional avenue of communication directly to you. Not only does it do this during business hours, it is 24/7 on a global scale 365 days a year. A great website will give you organic SEO to help propel you to the top of the search engines and bring more business to you.
“Well that’s great. I need a website. What next?”
Some of the biggest questions things to consider, and what I ask when having an initial consultation are:
- What are the goals of your website?
- Who are you trying to reach?
- How do you want to say it?
- How much do you want to invest?
These are what I consider to be the foundation of any consultation. The answers to these questions will decide the next steps in the process. A good website, just like any aspect of a business needs planning, thought and attention.
For the next article, we will start going through these questions and discuss in more detail how a website can help accomplish your goals, reach your target demographic and get your message across.