THE FAN ENGAGEMENT REVOLUTION
The Hype Cycle. Events are expensive. Attention is fleeting. Turn 3 hours of fun into 3 months of engagement.
Attention Span
“You threw a party. They forgot.”
Events, festivals, and campaigns burn massive budgets for a single moment in time. Once the lights go out, the audience disconnects. You rent the crowd, but you don’t keep them.
The “One-Night Stand” Model.
No Lead Gen
You sell tickets via Ticketmaster. You don't own the data. You can't retarget attendees next year.
Passive Waiting
People wait in lines. They look at phones. That downtime is a wasted engagement opportunity.
Zero Hype
Static lineups don't build buzz. 'Guess the Headliner' games break the internet.
Post-Event Drop
The day after the event, engagement hits zero. Gamification keeps the community alive.
Why This Wins
Data Capture
Gate the “Prediction Game” or “Backstage Pass” with a phone number. Own the audience.
Hype
“I predicted the winner!” Leaderboards drive social sharing naturally.
Revenue
Sell “Sponsored Power-Ups” or branded game levels. New inventory for partners.
Event Tech is
Booming.
Engagement is the new ticket.
Live Nation
Digital Collectibles
Betting Apps
Prediction Mechanics
Polymarket
Event Outcomes
The Audit
Standard Event
Chopstick Strategy
Gamify The Moment.
Prediction Markets
“Who wins Best Actor?” “Will it rain?” Users bet points. Winners get VIP upgrades.
Live Trivia
Project a massive QR code. 5,000 people play trivia against each other at once.
Scavenger Hunts
“Find all 5 hidden zones.” Move foot traffic to cold areas of the venue using digital clues.
Launch Your Campaign →