THE FAN ENGAGEMENT REVOLUTION
The Ludic Loop. Gamifying consumption to capture zero-party data. McDonald's drives 1.3B entries, Heineken sees 260% sales lift.
The Attention Recession
Ad Fatigue is
Real.
Consumers engage with 13 hours of media daily, yet 61% say repeating ads makes them less likely to buy. You are paying to annoy your customers.
The Passive Trap.
Privacy Shifts
96% of iOS users opted out of tracking. Third-party data is dead. You need Zero-Party data.
Loyalty Fatigue
81% join, but only 33% stay active. Points systems alone are boring; they lack the dopamine of a 'win'.
The Gaming Shift
Gen Z spends 12.2 hours/week gaming. They ignore passive TV spots but obsess over interactive challenges.
Rising Costs
Digital CPCs jumped ~10% YoY in 2024. Buying attention is getting more expensive while effectiveness drops.
Why This Wins
Purchase Frequency
Burger King’s game users made purchases 19.5% more often. Games create habit loops.
Massive Reach
McDonald’s “Trick Treat Win” generated 1.3 billion entries. No static ad campaign compares.
Gamifying
The Giants.
See how the leaders are pivoting to play.
Taco Bell
Coin Drop Nostalgia
Heineken
eKoin Loyalty (+260% Sales)
Burger King
Thirst for Speed (+19.5% Freq)
The Audit
Targeting via Cookies
Targeting via Games
Enter The Ludic Loop.
Build A Brand Game
Don’t just sell. Entertain. Create a branded micro-game that users actually want to play.
Zero-Party Data
Stop guessing. Game mechanics allow users to tell you exactly what they want in exchange for rewards.
Virtual-to-Physical
Unlock physical items through digital achievements. Drive foot traffic with “scan-to-win” packaging.