THE FAN ENGAGEMENT REVOLUTION
The Rivalry Engine. Fans don't just watch; they compete. Give them a way to beat the rival team's fans, and they will engage 24/7.
Fan Interaction
“Passive is Boring.”
Watching a game is passive. Younger fans (Gen Z) need a second screen. They want to predict the next play, bet on the outcome, and trash talk. If you don’t give them a tool to do it, they go to Twitter.
The Broadcast Is Dead.
No Stakes
Watching without skin in the game is boring. Fantasy leagues prove that 'ownership' drives viewership.
Second Screen
Fans are on their phones anyway. Capture that attention with a 'Play Along' app.
Tribalism
Fans want to prove their team is better. 'Fan Battle' leaderboards tap into deep psychological rivalry.
Monetization
Sponsors want more than a logo on a jersey. They want active clicks. Gamification delivers click-throughs.
Why This Wins
Sync
“Halftime Trivia.” Engage the audience exactly when the action stops.
Value
Sell the “Power Play” moment to a brand. 10x higher value than a static banner.
Reach
Local fans get tickets. Global fans get the digital game. Monetize the world.
The Game Has
Changed.
Fans demand interactivity.
FanDuel
Real-Time Betting
NBA App
Gamified Viewing
DraftKings
Fantasy Leagues
The Audit
Broadcast Only
Chopstick Strategy
Own The Rivalry.
Prediction League
“Who scores first?” Fans lock in answers pre-game. Correct picks earn Status.
Fan Battle
“Make Noise Meter.” Tap fast to fill the bar. City vs City. Visualized on the Jumbotron.
Digital Merch
Winners get a digital “Badge or Skin” for their profile. Bragging rights tailored to superfans.
Activate Your Fans →