THE FAN ENGAGEMENT REVOLUTION
The Activation Crisis. SaaS and platforms lose 60% of signups before they ever see value. Your competitors activate users in 5 minutes.
The Value Gap
“They sign up, then they vanish.”
SaaS and digital products face an activation problem. Users sign up, get overwhelmed by an empty dashboard, and leave forever. If they don’t find value in the first session, they are gone.
Empty States Are Scary.
Cold Start
An empty dashboard requires work to fill. Users want value, not homework.
Feature Overload
Showing everything at once causes paralysis. Gamified onboarding unlocks features progressively.
No Guidance
Tooltips are boring and ignored. Checklists and progress bars drive completion.
Silent Fail
They leave without telling you why. Interactive setups capture intent data.
Why This Wins
Activation
More users reaching the “Aha!” moment means more paid conversions.
Adoption
Users learn complex features by doing, not reading docs.
Support Cost
Self-serve onboarding reduces the burden on customer success teams.
Your Competitors
Are Evolving.
SaaS is becoming consumer-grade.
Profile Strength Meter
Duolingo
Learning Path
The Audit
Typical SaaS
Chopstick Studio Strategy
Make It An Experience.
Setup Quiz
“What do you want to achieve?” Personalize the dashboard instantly based on answers.
Progress Bar
“You are 20% setup.” Humans hate incomplete bars. They will click to finish.
Milestone Unlocks
Reward the first key action (e.g. first post sent) with fireworks or a “Pro” badge.
Fix User Activation →